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Our client, a foodservice distributor, was started as a 3PL for KFC and Taco Bell.  In their wish for growth, they had entered various segments, increasing sales, but having experienced unacceptable profit margins.



Baeza & Asociados was hired to design a profitable growth strategy.  The main finding was related with the opportunity of better negotiations with the food producers, which wanted to have alternative channels (outside of Wal-Mart) that would allow them to reach small independent restaurants.

Our recommendation was to design vertical solutions for restaurant segments as a one stop shopping.  Additionally, it was necessary to automate the supply chain with ERP, SCM and B2B solutions.



Our client adopted a strategy that has allowed them to enjoy several years of sustained and profitable growth.


One stop


Supply chain


Redefing the

value proposal

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